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- Aveda Mission -

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

The art and science of pure flower and plant essences is the core of Aveda. Our beauty products are alive with the life force of plants, and contain pure essential oils. Our solutions are so powerful we call them Purescriptions™. While we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth.


Our professional network, nearly 7,000 salons and spas worldwide, shares our commitment. Ever since hairdresser, Horst Rechelbacher, founded Aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.

Responsible Packaging

We are proud to have been the first beauty company using 100% post consumer recycled PET. Now more than 85% of our skin care and hair care styling PET bottles and jars contain 100% post consumer recycled materials.

Renewable Energy

Aveda supports the development of renewable wind energy to help offset our carbon footprint over time. We are proud to be the first beauty company manufacturing products with 100% certified wind power**.


**First beauty company manufacturing with 100% wind power in our primary facility.

Aveda Earth Month

Aveda has set aside a whole month to love, celebrate and raise funds to protect the earth and its peoples. We've raised more than $32 million since 1999. Over the last 7 years $26 million of the funds supported clean water projects at home and around the world.

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